My name is Hadas Yariv.
For nearly twenty years I have been working with leading companies in the industry to improve the food that we eat.

I believe that significant work is done through open communication with the entire elements in the organization.
For that end, I can speak a few languages.
On a professional level, I am a food technologist (B.Sc. Cum Laude) with a Master’s degree in Nutrition Research (M.Sc.). I lead and manage product development processes and well familiar with varieties of raw materials, dietary guidelines and regulations.
At a consumer level, I have an MBA and am a graduate of the Corporate Responsibility Management Course at ‘Ma'aleh’. I lead marketing processes for implementing innovative solutions for tomorrows’ nutrition and food systems, write articles to engage the target audience while adapting the technology into the consumer world.

Two values are a central part of who I am: knowledge and transparency. I stick to them to advance health, nutrition and corporate responsibility in any organization.
My role is to echo the significance of the move across the organization, in terms of nutrition, marketing, media and budget. A strategic and comprehensive perspective is central for the decision making as well as a strong relation between marketing and public relations and nutritional activity.

After nearly 20 years of experience in the food and pharmaceutical industry, and over seven years of experience in development and innovation in the high-tech industry, in diverse positions, from food technology to product development, management of quality assurance, health management and crisis management, today I feel an integral part of every organization I join.

My passion comes from a great love for the field, so I initiate and work all the time, keep learning and updating in innovations in Israel and around the world and always part of the vision that leads us all.